This is a personal identity project I started during my summer break last year. It’s for a company called 9PM, an independent film production and distribution company based in NYC. I used a lot of gradients and abstract shapes for this project because it captures the experimental and innovative spirit of the studio. The gradients are placed against a black background to create a cool, captivating and distinct mood. In addition, I chose a serif and monospaced typeface to give the studio a sense of professionalism and refined feeling.